Project information

• Category: Data Analysis Demo Project

• This repository contains code and analysis for a customer segmentation project. The project aims to segment customers based on their attributes and behavior, and provide insights to help businesses make informed decisions.

  Customer segmentation is a critical task for businesses to better understand their customers and tailor their strategies accordingly. This project focuses on using clustering techniques to group customers based on attributes such as income, recency, age, and spending. The insights gained from this segmentation can drive targeted marketing campaigns and strategic decisions.

• Technology used: Python, pandas, jupyter, matplotlib
• Project date: 2023
• Project URL: Github Project Link